There's no better way to reach the world's media leaders than through Future Media

Sponsoring me is the most cost-effective way to speak directly to the world’s most powerful execs across news, tech, marketing, ads, and government, every week…

Sponsoring Future Media is the only way to get your message in the inboxes of 15,000 of the most influential execs in news, tech, marketing, and government, three times a week.

Your message will reach leaders making big decisions at ~1,000 of the world’s most powerful corporations, who set the agenda for four billion consumers worldwide.

My members are the thought-leaders, the regulators, the change-makers, and the blue flame thinkers, are at the coalface of creating the new AI information economy.

I’m an investigative journalist, war correspondent, and news editor. I’ve run some of the largest newsrooms in the world.

I am an early adopter, and tech innovator. I’ve worked in Big Tech, pioneered in streaming and founded and ran an AI video company more than a decade ago.

Future Media’s now my focus, a one-man media enterprise that blends my journalism and AI knowhow with a trusted professional global network built over 30 years.

Two in three of my subscribers are C-suite, board members, MDs, VPs. They come from Google, Apple, The New York Post, Reuters, BBC, GroupM, the UN, and more.

Since its launch in July 2023, the Future Media newsletter has grown through word of mouth, and my community, which adds more than 200 new joiners every month.

It has expanded to video, podcasting, public speaking, consulting, and syndication opportunities, with further expansion in sales enablement and training coming soon.

Now is the perfect time to jump aboard the fast-growing success story at the apex of the creator economy…

The world’s moving fast. Can you afford to miss out? Packages start at US$5,000.

Reach the real influencers

My audience comes every day for a steady stream of huge agenda-setting exclusives, and deep insight investigations that follow the money.

My mission is to record the collision of media and Big Tech and find sustainable models for both through the emergence of the AI era.

My robust style has earned Future Media a reputation for driving beneath the chatter to reveal what’s really turning the cogs in the $13 trillion information economy.

Notable scoops include:

With posts every few days, there are far too many more to list. But Future Media is closing in on 300 editions, and a million words.

Paying subscribers regularly share the value it brings. Comments include:

“Inspirational, high-value, high-impact reporting…”

“Incredible, but I expect nothing less from you. Kudos.”

“Great subscription. Blends global news org with exclusives from the best in class.”

“Cracking read. Best thing in media.”

“Your insights are invaluable.”

“It’s like you’re writing this just for me…”

“Very insightful and powerful.”

“Your study of the impact of Google AI summaries is important... Thanks.”

“Very good (inside) information.”

“Thank you for your work. I really appreciate it.”

Subscribers cover from entire the org chart, but the largest groups are:

  1. News media leaders, board members, and journalists.

  2. Big Tech C-suite execs, policy makers, and lobbyists.

  3. Marketing strategists, agencies chiefs, and media buyers, and

  4. Government regulators, policy wonks, and lawmakers.

Readership spans 79 countries, and 41 of the US States.

US and Canada: 37% | Australia, Asia, NZ: 27% | UK, Europe, Middle East: 26%.

My packages enable you to market to all, or target industries, territories, even titles.

News media

Subscribers come from the New York Post, Washington Post, Wall Street Journal, BBC News, Hearst, The Guardian, The Financial Times, News UK, the UK’s Reach, Daily Mail, Daily Telegraph, Time, Globe and Mail, Forbes, Bauer Media, CNN, CBS, ABC, NBC News, Bloomberg, USA Today, Nexstar, Al Jazeera, ITV News, Sky News, PA Media, Canada’s CBC, Reuters, The Associated Press, AFP, Mashable, Politico, Yahoo News, Apple News, Vogue, The New Yorker, Vanity Fair, GQ and Wired, The Spectator, The Australian, Straits Times, The Times of India, Africa’s largest publisher News24, and The National in the Middle East and hundreds more.

The newsletter’s unflinching focus on tightening regulatory landscape has attracted hundreds of subscribers from tech.

These include Apple, Nvidia, Microsoft, Google, Meta, Amazon, AWS, TikTok, Netflix, Disney+, Substack, Samsung, Uber, Adobe, Roku, Salesforce, Brightcove, IBM, and Automattic (WordPress), among others.

From marketing and advertising, add IPG Mediabrands, OMD, Publicis, GroupM, Dentsu, Mindshare, Omnicom, The Trade Desk, Magnite, M&C Saatchi, Wavemaker, CheckMyAds, LiveRamp, Clemenger BBDO, Taboola, Outbrain, and more.

From government, subscribers come from the US Department of Justice, the US Federal Trade Commission, the United Nations, the European Union, the UK’s Communications and Media Association, Australia’s regulator the ACCC, the Australian Trade and Investment Commission, the Nigerian Government, the US Special Advance Technology Program, NASA, the World Health Organisation…

Add industry groups and think tanks including WAN-IFRA, INMA, The News/Media Alliance, the Professional Publishers’ Association, UK licensing organisation PLS representing 4,500 publishers, Digital Content Next, the IAB, TedX, Stanford University, the Columbia Journalism Review, the US AI Safety Institute, the Institute for Ethics in AI at the University of Oxford, the US Data and Society Research Institute, World Press Freedom, the European AI and Society Fund, The Coalition for Independent Tech Research, plus Accenture, Gartner, KPMG, PwC, and more.

It’s a lot but the engagement is high. Open rates hover between 42 and 45 per cent, and 25,000 of them read my newsletter every month, and rising.

Consumption patterns have spawned a host of more fine-tuned newsletters, based on readers deep interests:

More are on the way, with Amazon and Microsoft also facing upcoming trials.

Why I value you

Your sponsorship enables me to do deeper coverage, expand my podcasting and public speaking, and grow my reach at a pivotal moment for the industry.

Sponsorship opportunities include:

Newsletters | Podcasts | Speaking | Streaming | Syndication | and soon Courses

Newsletter sponsorship

Get your message and call to action, or video ad into the newsletter and reach the entire Future Media community three times a week for a month.

Cost: US$10,000-a-month.

Formats:

Creative can be updated once a week and include tracking codes.

Delivery:

You will receive 100 per cent share of voice in Substack and LinkedIn.

Future Media is expanding sponsorship opportunities into a suite of new media expansions in 2025, including podcasting, public speaking, streaming and syndication.

Podcasts

Next month, a global podcast based on the newsletter launches in partnership with a major US broadcaster and two publishing companies in the UK and Australia.

The podcast will see co-host Alan Chappell of the Monopoly Report and I deep diving into the industry, trends, latest on antitrust, publishing, and ad tech, every week.

It will be distributed through Substack and LinkedIn to my 4,000-plus subs, as well as on Apple, Spotify, and in video on YouTube.

Pre-roll and mid-roll ads are available, as well as host-read ad creatives on demand.

Cost: US$3,000-a-month.

Formats:

  • Host-read 30-second ad spot.

  • Up to 30-second audio creative for pre- and mid-roll.

  • 30-second video pre-roll (for YouTube only).

Speaking

My resume contains a decade of international headliners, keynotes, and panels around the world.

They include the United Nations in Geneva, the Reuters AGM in London, and more in boards and at events across America, Canada, Europe, Sydney, Cape Town, and more.

Topics include understanding antitrust, AI in media, the future of journalism, strategies to combat Big Tech monopolies, protecting local news, and more.

My speaking engagements are handled by global talent agency Claxtons.

  • If you’d like to book me, contact Zoe Vaughan at zvaughan@claxtonspeakers.com

Streaming

I’ve partnered with Netflix to make my first documentary exposing the global paedophile ring of former UK popstar Gary Glitter. It screens in January.

Produced by award-winning Voltage TV, part of BBC Studios, it reveals the untold story of how I and a team of journalists risked our lives to bring him to justice.

Coverage: Variety | Hollywood Reporter | Deadline

I’m now in negotiations on a slate of further productions.

  • Contact me for more information; rickysutton@gmail.com

Syndication

Future Media has become a sought-after source of industry insights, leading to a growing number of opportunities to syndicate posts to other publishing platforms.

The first has begun with Australia’s Mi3, but I am fielding interest from other major publishers in the US and UK to publish select posts under licence.

The opportunity exists for the sponsor to extend the reach of the campaign by sponsoring Future Media on these other platforms.

Example: Future Media featured within Mi3

  • If you would like to syndicate my content, or you want to sponsor it across partner platforms, drop me a line at rickysutton@gmail.com

Coming soon…

Courses

I have had strong demand for courses to help publishers and agencies navigate the way to AI and the changing antitrust environment.

My intention is to launch a series of courses focused on AI in newsrooms, the creator economy, new commercial models and sustainability after Google in the new year.

Events

This is intended to flow on to events, where I will bring connections and world-renowned experts to host get-togethers and roundtables.

More on this as they come to fruition…

For more on sponsorship or any of these opportunities, get in touch.