The fearless editor leading an $8 billion fight against Google

Exclusive: The action also targets Meta and is a forerunner for a multi-national suit worth hundreds of billions for publishers if successful...

Firebrand editor Lisa Sygutek (left)

This is a big one, so buckle in...

A former editor once snarled at me: “If you never go, you never know,” adding with a grimace: “So Ricky, I do need to ask you. Why the f*** can I still see you?”

I reflected on Andy’s invective as I slumped exhausted on a leather couch in New York’s Newark airport, part-way through a 34-hour schlep from Canada to Sydney.

I went, I heard, and today I’m sharing what I learned, from media execs, owners and operators on the frontline of a tech-tonic plate shift in media. It’s quite a big story.

And what I can reveal will impact global newsrooms far more than news media bargaining codes, shady backroom payoffs, or Google’s filthy news initiative bribes.

It’s worth hundreds of billions of dollars, and will happen sooner than most realise, which means it may well be the most impactful newsletter I’ve penned so far.

And the epicentre is a tiny country town at the foot of the Canadian Rockies, 13,100 kilometres as the crow flies…