Step-by-step, how Google demolished publisher ads

The deadliest predators run silent and run deep, but every now and again, they pop above the surface and into the light of day...

Welcome to new subs overnight from Reuters, the New York Times, SXSW, Accenture, IBM, Taboola, News Australia, Australia’s Nine, news.com.au, the Change Africa Initiative, the Sydney Morning Herald, the Australian, Optus, MyLondon, Finland’s Lähimedia Oy, and WeTransfer out of London, among others.

Ripper to have you along.

And thanks to my sponsor for …