How can Apple compete now it relies on its deadliest rivals for AI and search?

Apple's AI promises fell flat with consumers and investors, as it announced it will rely on OpenAI/Microsoft to run Siri and Google for search...

Investors declare meh after Apple’s big promises on AI arrived looking limp. Shares tumbled two per cent as Tin Man Tim just didn’t have the goods.

The New York Times wrote how important this moment was.

“Apple’s plans to offer AI in its iPhones represents the next step in bringing artificial intelligence into the consumer mainstream.

“Apple, the marquee name of Silicon Valley, could do more than any other company to add credibility to a technology that has more than a few critics, who worry that it is mistake-prone and could add to the flood of misinformation already on the internet.”

Only it didn’t.

Instead, it offered a suite of updates and toys that Apple’s 2.2 billion consumers would have considered just the norm for a basic iOS update just a few years ago.

A fun emoji generator, some AI enhancements to mail, Airpods that answer calls with a nod, and the ability for Siri to use OpenAI to answer some more complex questions.

Ugh, really, that’s it?

This was a moment. A chance to take b…