Tim's time to shine as Apple hunts a gamechanger for earnings season
Apple reports its latest earnings the day before it launches the Vision Pro, and after a tough year of falling sales, it needs a big win
Quarterly earnings season is my favourite time. It’s a window to jam our noses deep into Big Tech’s secret inner workings to see their wins, fails, vulnerabilities, and momentum.
It rarely disappoints. Tracking their rise and fall is fabulous sport, and I hope you find it as illuminating as me.
Apple, Microsoft, Alphabet, and Meta, all report in the next…
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