Why using dollars to measure the value of news makes little sense

The global news director of AFP speaks up on Big Tech, the dangers of populism and how he remains optimistic for news telling in the future

This newsletter is close to my heart. It concerns the debate between dollars and sense.

It’s become the trope of tech to argue that news has no value. It correctly points to data that says news doesn’t drive page views, so therefore lacks ad value.

The debate soon turns circular and toxic as passionate advocates from news and tech, who have two very diffe…