Australia's world-first deal between Meta and news collapses, so what's next?

The social media giant's moved on and won't renew its media deals in Australia. Now publishers are scrambling for a Plan B. Here's a big idea...

There’s nothing like a momentous collision of Big Tech and Big Media to stir up new subscribers.

The newsletter experienced its largest surge in activity ever after Meta made its announcement to axe its Government-imposed payments to publishers on Friday.

Rather than rush out a note, I took a gentleman’s pause, speaking to many across news, politics, tech, advertising, and even some of those who brokered the deal.

Among the new faces signing up have been many from Amazon and Microsoft, but the most active readers since the announcement have been from Google.

Interesting times.

I’d also like to welcome new sign-ups from Bloomberg, The Institute for NonProfit News, global change agency FleishmanHillard, and Yahoo UK. Welcome all.

The biggest news in tech and media is happening right on my doorstep here in Australia, so let’s get into it. What has happened, what it means, and what to do next…

Please invite your networks to join so we can keep building this momentum for a better future with t…