I would like to point that there'sa lot of Google inventory (and others) that's being bought through PMAx or Facebook/Meta Audience Network or this AI powered buying models taht don't allow for restrictions, which a very loose programmatic set up.
At my agency we normally don't recommend Meta Audience Network, because we are running in the Open with no safety tools (however broken they might be, but for a start there's no blacklist, etc)
And on Programmatic/DSPs the share of Open marketplace is not as big as you might think since a lot is bought on direct deals with publishers (local news papers)
So though the model mentioned is correct, I think it misses these other platforms that have absolutely no control on buying.
If survived, early-life abuse and/or chronic neglect left unhindered typically causes the brain to improperly develop. It can readily be the starting point of a life in which the brain uncontrollably releases potentially damaging levels of inflammatory stress hormones and chemicals, even in otherwise non-stressful daily routines.
It amounts to non-physical-impact brain damage in the form of PTSD. Among other dysfunctions, it has been described as an emotionally tumultuous daily existence, indeed a continuous discomforting anticipation of ‘the other shoe dropping’. For some of us it includes being simultaneously scared of how badly they will deal with the upsetting event, which usually never transpires.
The lasting emotional/psychological pain throughout one's life from such trauma is very formidable yet invisibly confined to inside one's head. It is solitarily suffered, unlike an openly visible physical disability or condition, which tends to elicit sympathy/empathy from others. It can make every day a mental ordeal, unless the turmoil is prescription and/or illicitly medicated.
As a moral rule, a mentally as well as physically sound future should be every child’s fundamental right — along with air, water, food and shelter — especially considering the very troubled world into which they never asked to enter; a world in which Child Abuse Prevention Month [every April] clearly needs to run 365 days of the year. Yet, many people still hold a misplaced yet strong sense of entitlement when it comes to misperceiving children largely as obedient property to misuse or abuse.
The health of all children needs to be of real importance to everyone — and not just concern over what other parents’ children might or will cost us as future criminals or costly cases of government care, etcetera — regardless of how well our own developing children are doing.
.
“It has been said that if child abuse and neglect were to disappear today, the Diagnostic and Statistical Manual would shrink to the size of a pamphlet in two generations, and the prisons would empty. Or, as Bernie Siegel, MD, puts it, quite simply, after half a century of practicing medicine, ‘I have become convinced that our number-one public health problem is our childhood’.”
I would like to point that there'sa lot of Google inventory (and others) that's being bought through PMAx or Facebook/Meta Audience Network or this AI powered buying models taht don't allow for restrictions, which a very loose programmatic set up.
At my agency we normally don't recommend Meta Audience Network, because we are running in the Open with no safety tools (however broken they might be, but for a start there's no blacklist, etc)
And on Programmatic/DSPs the share of Open marketplace is not as big as you might think since a lot is bought on direct deals with publishers (local news papers)
So though the model mentioned is correct, I think it misses these other platforms that have absolutely no control on buying.
If survived, early-life abuse and/or chronic neglect left unhindered typically causes the brain to improperly develop. It can readily be the starting point of a life in which the brain uncontrollably releases potentially damaging levels of inflammatory stress hormones and chemicals, even in otherwise non-stressful daily routines.
It amounts to non-physical-impact brain damage in the form of PTSD. Among other dysfunctions, it has been described as an emotionally tumultuous daily existence, indeed a continuous discomforting anticipation of ‘the other shoe dropping’. For some of us it includes being simultaneously scared of how badly they will deal with the upsetting event, which usually never transpires.
The lasting emotional/psychological pain throughout one's life from such trauma is very formidable yet invisibly confined to inside one's head. It is solitarily suffered, unlike an openly visible physical disability or condition, which tends to elicit sympathy/empathy from others. It can make every day a mental ordeal, unless the turmoil is prescription and/or illicitly medicated.
As a moral rule, a mentally as well as physically sound future should be every child’s fundamental right — along with air, water, food and shelter — especially considering the very troubled world into which they never asked to enter; a world in which Child Abuse Prevention Month [every April] clearly needs to run 365 days of the year. Yet, many people still hold a misplaced yet strong sense of entitlement when it comes to misperceiving children largely as obedient property to misuse or abuse.
The health of all children needs to be of real importance to everyone — and not just concern over what other parents’ children might or will cost us as future criminals or costly cases of government care, etcetera — regardless of how well our own developing children are doing.
.
“It has been said that if child abuse and neglect were to disappear today, the Diagnostic and Statistical Manual would shrink to the size of a pamphlet in two generations, and the prisons would empty. Or, as Bernie Siegel, MD, puts it, quite simply, after half a century of practicing medicine, ‘I have become convinced that our number-one public health problem is our childhood’.”
—Childhood Disrupted, pg.228
Thank you for sharing Frank.
Great work, Ricky. Drop me and Amelia a line when you get a minute ninthcircle aaaaaat me dooot com :D
Just sent you a note :)