Welcome to Future Media, and a special hello to new faces over the weekend from Reuters, The Guardian, Linkedin, Accenture, Bild in Germany, WBBM-TV in Chicago, Demirören Medya in Turkey, Aussie industry site TV Blackbox, global IT and engineering giant Softtek in New York, ad agency Initiative, and many more.
Big Tech has spent 25 years honing a playbook that relies on publishers being short sighted and stupid.
They figured out long ago that publishing’s CEOs are by-and-large defensive in their mindsets, and focused on short term goals and the next quarter’s financial target.
That makes them desperate enough to their content, brand, and industry, to hit their KPIs, assuage bruised boards, and take a step closer to an exit and payout.
This is the whispered truth that dominates the watercooler wireless within every newsroom. Staff know. Shareholders know. And the Big Tech brethren know too.
But f*ck that. If we have the wrong leaders, we can replace them, and we must celebrate those who are fighting to build for the journalistic generations to come.
This week, a new media leader emerged to launch an international attack on Google’s AI Overviews.
Did you know that Canva, Accenture, IBM, Wizeline and more trust me to advise, launch their products, and speak for them on the world’s stages? If you’re looking for a speaker, activations help, or want to sponsor your product to this newsletter 3,000-plus readers, shoot me a mail at rickysutton@substack.com
Right, let’s get to it my exclusive interview with the media exec aiming to kill Google’s AI Overviews, and how he’s already won some powerful backers.
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