Future Media

Google antitrust enforcer's fired - now it's down to these guys

#443: Meet the trio tasked with deciding what Google must share - and with whom - after the shock firing of the DOJ's antitrust chief...

Feb 16 • Ricky Sutton

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January 2026

Mail, Gannett closer to payout as Google stunt backfires

#431: A high-stakes strategy to avoid a jury has gone awry, accelerating damages claims by two major publishers...

Jan 5 • Ricky Sutton

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November 2025

Publishers lack courage to quit Google without break-up

#420: The antitrust lawyers have been back in court. Google says it will fix ad tech if it's left alone. The DoJ says no-one trusts Google any more...

Nov 24, 2025 • Ricky Sutton

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October 2025

Google wants its AI to get a free ride on Maps and YouTube

#394: The search giant argues the AI market is still forming and its rivals are bundling already, but the judge fears it could spawn a new monopoly...

Oct 10, 2025 • Ricky Sutton

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Even infinite monkeys couldn't write Google an appy ending

#392: Epic Games just beat Google again, with the Supreme Court denying its latest attempt to stall app-store reform...

Oct 7, 2025 • Ricky Sutton

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After 987 days, Google’s fate rests with one judge

#391: Judge Leonie Brinkema will now decide whether to dismantle Google or trust it to reform itself - a choice that will decide the economics of…

Oct 7, 2025 • Ricky Sutton

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Stockholm Syndrome takes the stand at Google break-up

#388: In 1973, a young bank teller shielded a robber from snipers and changed psychology forever. We saw a publisher do it again yesterday...

Oct 3, 2025 • Ricky Sutton

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Why Google ad avails vanish when newsrooms need them

#386: Google just testified that it's helping publishers to hit campaign goals, but the real-world experience suggests the game is rigged...

Oct 1, 2025 • Ricky Sutton

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September 2025

Fireworks as Europe lights a fuse under Google break-up

#383: Brussels issues a November 5 deadline on fixing ad tech, sparking a geopolitical storm which could split the world wide web...

Sep 26, 2025 • Ricky Sutton

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Google's 252 trillion ad calls yet claims web is dead

#382: The judge orders Google to stop whining and put up experts to explain how complex handing over its ad tech will really be...

Sep 25, 2025 • Ricky Sutton

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10:07

Google's ad tech fix is "a Band-Aid on a severed limb"

#381: The future of digital advertising and whether publishers or Big Tech get the spoils is now being decided by a judge...

Sep 23, 2025 • Ricky Sutton

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You miss 100 per cent of the shots you don't take

#376: Weak remedies have left Google strong but appeals and the looming ad-tech ruling can still come to the rescue of publishers...

Sep 8, 2025 • Ricky Sutton

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