You need to advertise on Google search, and I'd pay more - global ad exec
UM's chief media officer said he would pay more for Google ads because they are mandatory for any of his clients' campaigns
5%.
Would you pay 5% more for highly effective ads on Google’s search engine? That was the question posed to a powerful global ad exec at the Google antitrust trial today.
The goal was to see just how tightly the search company controls global ad spend.
The question went to Joshua Lowcock, the Australian-born chief media officer at media agency Universal M…
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