You know what? Let's just blow Google up and go after their ad gold...

The pivotal $237 billion ad antitrust case is months away. The big question is whether news has the gumption to shake off Google's shackles

Welcome to Friday. I’ve spent this week talking to publishers and industry groups all over the world to test the temperature of their feelings about Google.

It’s been insightful as you’ll discover as you read on. The question I’ve been left asking is whether we as an industry have the backbone for this fight.

If we truly want an alternative future to the advertising slavery that Google has shackled us in, now’s not the time to give up.

Google is the weakest it’s been in a decade. Under attack from every quarter, savaged by investors, sniped at by rivals, and its CEO on the ropes for fluffing the lines on AI.

Most of all, it’s just 178 days from a landmark antitrust trial which could tear its ad business apart.

So, the question is: Who’s up for the fight. Who wants to win? And are you up for it?