You know what? Let's just blow Google up and go after their ad gold...

The pivotal $237 billion ad antitrust case is months away. The big question is whether news has the gumption to shake off Google's shackles

Welcome to Friday. I’ve spent this week talking to publishers and industry groups all over the world to test the temperature of their feelings about Google.

It’s been insightful as you’ll discover as you read on. The question I’ve been left asking is whether we as an industry have the backbone for this fight.

If we truly want an alternative future to the…