Welcome to the new and improved Future Media podcast, which you can find here, as well as on Spotify, Apple, and wherever you get your podcasts.
I’m Ricky Sutton, an investigative reporter, and I’m joined by co-host, renowned privacy lawyer and ad tech aficionado Alan Chapell, to break down the collision of Big Media and Big Tech.
On today’s show we dive into the critical detail of the Department of Justice’s proposed break-up of Google - and we’re going deee-eeeee-eeep.
As the repercussions of this groundbreaking competition ruling sink in, it’s dawning that this may spark a fundamental rethink of digital, perhaps even a second internet age.
Alan and I dive into the implications, and seek to answer some of the toughest questions the digital era has faced since its inception, like:
Who is going to buy Chrome? Could it be the news industry, and how might that work?
What happens to the ad industry? What will we discover when the blindfold is ripped off Google’s opaque data reporting?
How do we roll back 20 years of market abuse to make it more competitive? And is anyone else fit enough to step into the light after decades in the dark?
Google has 90-plus per cent of global searches, and the data from 14 billion daily queries represents the DNA of the entire planet. How do you unravel that?
Google has always believed it owns that data and can use it to train its AIs and to build AI Overviews, but that’s now over.
What happens to privacy law, and intellectual property during the dawn of the AI era that will be the bedrock of global geopolitical competition and the next 25 years of growth.
And $350 billion of ad revenue and rising in double digits every year means Google has more than a third of global ad spend.
We might even have worked out why Google rebranded as Alphabet ;)
Don’t miss it…
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