When will publishers see the benefits of Google's break-up

#331: The DoJ has just dropped a bombshell demand that has put a timeline on when the billions broken out of Google will land with publishers...

There’s a spicy hot meatball in the middle of the Department of Justice’s demands to break up Google.

And it’s just beautiful because it answers the number one question I’ve been asked by publishers over my three-week intercontintental meet-and-greet mission.

How long will it be before publishers see the benefit of a Google break-up, if it’s going to launch a series of appeals?

I’ve got the answer.

But before I get to it, this newsletter is undergoing its fastest growth since I launched it almost three years ago. It now has subs in all 50 US States…

And across no less than 84 countries…

And it’s my unreserved pleasure to welcome to new subs over the past few week from quite a roll-call, including more from Google, DuckDuckGo, DotDash Meredith, Digiday, Conde Nast, Bauer Media, Daily Mail, Immediate, Hearst, The Financial Times, CNN, Russell Publishing, UK broadcaster Channel 4, San Antonio-based streaming and broadcast giant iHeartMedia, Mexico’s most prominent national newspaper El Universal, original Harry Potter publishers Bloombury, and $50 billion Aussie design rocketship Canva.

Plus, event organisers the International News Media Association, the Professional Publishers Association in London, UK events business Hemming, and global media conference organisers ASI,

Brand agency One Elevate in New York, Aussie brand identity agency Seen, award-winning Danish content marketing agency Brand Movers, Spanish press agency GGCOM, and Australian reputation management firm Pearscroft.

And leading US law firm MVA in Charlotte, North Carolina, IP lawyers Buchalter in Los Angeles, and full-service law Rubin and Rudman headquartered in Boston, among others.

And it’s the law where we begin today… and the fact that Google is still banking $1 billion a day despite being exposed as a three-times illegal monopoly.

Only, not for much longer it seems after a quite stunning move by the DoJ…