UK regulators halt Google's cookie apocalypse, putting advertising's future on ice
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Google’s cookie plans hit a roadblock
You’ve no doubt heard about the cookie apocalypse, where billions of code snippets used to stalk you around the internet to help advertisers are being deleted.
Now, Google’s plans to kill cookies have hit a roadblock, with Britain’s competition regulators ordering them to freeze work until they answer privacy concerns.
The UK fears that Google’s replacement for cookies, called Privacy Sandbox, will increase its monopoly and further hurt publishers and advertising rivals.
It’s complicated, so here’s a step-…
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