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The visionary who built Siri is now transforming news

#460: Vineet Khosla came from the bleeding edge of AI to join the Washington Post betting journalism’s future lies in owning the conversation...

Vineet Khosla watched ChatGPT soar to 100 million users faster than any consumer product in history and a realisation dawned.

“It’s still possible to build your own brand,” he told me, “even in the world of Google and Apple’s behemoths.”

He spent two decades at the frontier of AI as the first engineer at Siri, and his work so inspired Steve Jobs, he bought it as a start-up for $200 million.

Over a decade he integrated it into billions of iPhones, turning them from sexy bricks into AI conversational companions.

While most viewed ChatGPT’s rocketing success as a better chatbot, Vineet saw something else: The product-market fit his vision had waited 15 years to find.

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But he didn’t join the conga-line of Silicon Valley stalwarts cashing in at the new AI wannabes. Nup…

He turned against the tide and walked into the Washington Post, because he recognised something AI boosters steadfastly ignore: Journalism is essential for reliable AI.

“News has had product market fit for 3,000 years,” he told me. “Ever since writing was invented, people have been writing and sharing it around.”

He’s now CTO helping the 147-year-old newspaper innovate in the age of AI, and today he’s sharing with me how his early hopes are becoming reality.

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…to paid subs from the newsdesk of the Daily Mail in Washington, European publishing giant Hubert Burda in Munich, the leadership at the UNSW AI Institute in Sydney and $4 billion hedge fund Sachem Head Capital in New York. 🔥🔥🔥

👋 And hi to new free subs giving it a try from the Cannes Lions award-winning creative agency Howatson+Company, the data science team at Dentsu in Singapore, the C-suite at Reset.tech in Washington, and the web safety outfit the Internet Watch Foundation in Cambridge, among many others.

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This is a long read, loaded with insights, learnings, landmines, product executions and change management tips, and quantifies how AI can transform journalism into knowledge.

“When people complain to me that there’s so much misinformation on AI chatbots, my response is to ask them what they did to stop it,” Vineet tells me.

“If we don’t build our products now to be ready for our audiences, we have no answer to that.”

If you care about adapting news to be relevant in the AI-led future, you can’t afford to miss this one. Let’s go…

The Big Story: From Siri to news sustainability

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