Future Media

Future Media

The splinternet is here as AI and FOMO begin to bite

#398: Two-thirds of the planet now lives behind data borders. For global media, the challenge isn’t scale any more - it’s smarter thinking...

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Ricky Sutton
Oct 13, 2025
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Welcome to Future Media where you join the 18k media and tech execs in 95 countries at the epicentre of the collision between Big Tech and Big Media.

The newsletter returns to its traditional format today as evidence from the Google ad tech remedies trial is over. All that’s left now is the ruling, expected before year’s end.

Please join me - as we always do - in welcoming new subs joining our fast-growing community from Cloudflare, Google, Instagram, Amazon Web Services, Linkby, AirTrunk, Australia’s ABC, class-action law firm Maurice Blackburn, The Guardian, The Boston Globe, TikTok, and many more. It’s thrilling to have you all here.

And please consider upgrading to a paid sub to access all my work. I currently have a 40 per cent discount offer for groups, consulting, and speaking clients. I can’t do it without you.

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Let’s begin with a roll call of important breaking news.

  • From Substack to US$150 million. Paramount buys The Free Press and installs “outspoken journo” Bari Weis…

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