The rev share Google pays Apple for default is 36% of its total revenue

Witness reveals the secret advertising revenue share number that Google pays its rival Apple to have its search locked in on iPhone and Safari

Bombshell evidence in the final few days of the antitrust trial has revealed that Google pays Apple 36% of its total global ad revenue to maintain its default search agreement.

The 36% number has been one of the most closely guarded secrets in Silicon Valley.

Big Tech on Trial reported:

We learned that Google paid Apple approximately $26.3 billion in 2021 to be the default search engine across all of Apple’s devices.

The testimony reveals just how much rivals Google and Apple rely on each other in the trillion stakes of search and advertising.

And how much that the two companies have cut deals that create the web that you, me and everyone online sees, and what we pay to see it.

Apple and Google compete in the smartphone market, the app store market and increasingly in AI.

Big Tech on Trial reported today:

“The Google-Apple agreement has been a central part of this trial and is one of the most important contracts for determining how information flows across the internet.

The revenue share…