The rev share Google pays Apple for default is 36% of its total revenue

Witness reveals the secret advertising revenue share number that Google pays its rival Apple to have its search locked in on iPhone and Safari

Nov 14, 2023

∙ Paid

Bombshell evidence in the final few days of the antitrust trial has revealed that Google pays Apple 36% of its total global ad revenue to maintain its default search agreement.

The 36% number has been one of the most closely guarded secrets in Silicon Valley.

Big Tech on Trial reported:

We learned that Google paid Apple approximately $26.3 billion in 202…

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