Nine pointers for publishers to win the next decade

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The Scotch&Watch World Tour rolled into Madrid last week - and we took the rage on stage.

It was standing room only at the FIPP World Congress, where we shared our hottest takes and boldest predictions for what’s next in media, tech, and AI.

We were in good company alongside OpenAI, The New York Times, The Atlantic, Axel Springer, Politico, Hearst, Bauer, Newsweek, Time, Semafor, Vogue, GQ, The Economist, and more.

The energy was electric. And the feedback as we came off stage? Let’s just say Madrid brought the heat. 🇪🇸🔥🥃

Media CEO Nicki Murphy said: “Super interesting talk about publishers and the media industry fighting back against the theft of our content by GenAI. 🥷

“Big up Ricky Sutton and Chris Duncan for a fascinating rallying call for us media folk to get off our arses and group together to fight. 🤺”

Jonathan Westbrook, co-founder of the Independent Publishers Alliance, posted: “If you are in media, optimism is not misplaced.

“Ricky calls for publishers to get together to cre…