Google's toast for 'screwing over' publishers

#309: The market-fixing monopolist hid its con to strip news and democracy for trillions, but now the payback is beginning...

As many of us carved lamb to celebrate Easter, an army of regulators in Washington DC were sharpening their knives too. For Google.

It was the hors d'oeuvre to hearings which began hours ago to decide how the $1.85 trillion thrice-convicted search and ad goliath will be stripped for parts.

Chrome will go, so will GAM. That’ll be sold off. Might even become free. I know publishers can barely believe it, but wake up. It’s time to get with the times.

Google’s era is ending. Advertising will change. Ad demand, supply, delivery and measurement are all about to be blown to smithereens. Meta’s next.

And half a trillion in ad demand is back in play.

• Isn’t this what you in publishing wanted?

• Isn’t this what you said you needed to survive?

• Isn’t ad sales what you used to be good at before you sold out to become Google’s biatch?

• Isn’t it time to stop begging governments for handouts and earn your keep based on the quality of what you say you do?

It’s funny. In the latest episode of the Future Media podcast, I explain how Google’s carve-up should be viewed as a win for publishing.

But publishers, who have allowed themselves to become Google’s subordinate, view it as a loss. WTAF? Man up. Change, or you don’t deserve to survive.

Because you ain’t going to believe what’s coming next 🤯

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