Meta's $200 billion ad machine and the price we're all paying
#441: Meta keeps hitting milestones, but it now comes with the warning that youth-related trials may have a material impact...
Meta passed $200.97 billion in revenue for the first time in 2025, up 22 per cent year-over-year - and $1 trillion since it listed back in 2012.
It did it the way Meta always does it: By turning human attention into performance advertising at industrial scale.
Today I am breaking it down, dollar by dollar, country by country, and overlaying the biggest risk of all - increasing legal scrutiny on its hero ad business.
