Landgrab explained by Big Tech's primary target - my teenage son
Roughly 97 per cent of teens game and love gadgets. This is how Big Tech is hoovering up teen attention to buy the future...
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf5cad22-c31a-40fa-a0ad-6711d1530264_1024x1024.jpeg)
Welcome to new subs from Google, Pinterest, Microsoft, LinkedIn, the BBC, News UK, Crikey, Accenture, Deloitte, global ad agency GroupM, global publishing industry group FIPP, CMS giant Blox Digital, global comms agency Ruder Finn and our first sub from The Lebanon Wizconsults, among others. Welcome all.
Let’s keep adding more voices, as the richer the conversation, the better we all are.
Today, I’m diving deeper into the digital Landgrab. This might become a book, or my next doco. It’s hard to see at first, but it’s driving all Big Tech’s decisions right now, whether it be AI, publishing, copyright… or gaming.
And this one starts very, very, close to home, because…
Keep reading with a 7-day free trial
Subscribe to Future Media to keep reading this post and get 7 days of free access to the full post archives.