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Landgrab explained by Big Tech's primary target - my teenage son

Landgrab explained by Big Tech's primary target - my teenage son

Roughly 97 per cent of teens game and love gadgets. This is how Big Tech is hoovering up teen attention to buy the future...

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Ricky Sutton
Apr 11, 2024
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Landgrab explained by Big Tech's primary target - my teenage son
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Image generated by Copilot with the prompt: “Please create me an image of a 13-year-old boy in his bedroom playing an XBox with his back to me”.

Welcome to new subs from Google, Pinterest, Microsoft, LinkedIn, the BBC, News UK, Crikey, Accenture, Deloitte, global ad agency GroupM, global publishing industry group FIPP, CMS giant Blox Digital, global comms agency Ruder Finn and our first sub from The Lebanon Wizconsults, among others. Welcome all.

Let’s keep adding more voices, as the richer the conversation, the better we all are.

Today, I’m diving deeper into the digital Landgrab. This might become a book, or my next doco. It’s hard to see at first, but it’s driving all Big Tech’s decisions right now, whether it be AI, publishing, copyright… or gaming.

And this one starts very, very, close to home, because…

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