Google's cookie-shambles sends publishers spinning
Privacy Sandbox has collapsed under regulatory scrutiny, sending the $1.4 trillion ad market into a spin...
Breaking news…
After four years of chaos, gossip, collapsing publisher traffic, and obfuscation, Google has dropped its plans to kill the cookie in its market-leading browser Chrome.
This is big news for publishers, who rely on them for almost all their ad revenue and have spent hundreds of millions preparing for a cookie-less future.
Google will now keep what the New York Times calls “the pervasive tracking tech” after ad companies and regulators criticised its proposed replacement.
It’s the latest flub by the once great tech company which has now failed on all its big plays:
Search
AI
…and now ads.
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