Google held us hostage with slow clunky tech - News Corp

News' former ad tech chief says Google shoved its products down her throat and dismissed her as emotional when she complained...

Day two

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It’s day two of Google’s ad antitrust trial. At the outset, the Department of Justice said it would bring secrets kept behind closed doors into the light. That started today…

Every newsroom on Earth has asked itself at one time or another whether it can dump Google’s ad server, and the answer is always no.

Yesterday, the ad antitrust trial blew open how that conversation went down at News Corp, and why even the $15 billion giant concluded it was commercially disastrous.

Internal documents revealed that in 2016, News Corp earned $83.3 million from ads sold through ad tech tools.

More than half came through Google’s ad exchange AdX, and $18.4 million of the ads themselves were sourced through Google Ads.

Despite the numbers, then News Corp VP of ad tech Stephanie Layser said the co…