Google banked billions from secret algo price tweak - MIT
An MIT professor tells the antitrust trial that Google was not transparent about changes that raised ad prices for customers
Customers were charged more in ad auctions due to a secret Google project that drove billions in new revenue to the search giant, the antitrust trial has heard.
An MIT economist said Google changed internal formulas used to set prices in a project called Momiji.
Momiji are Japanese dolls with a secret compartment to store sins or misfortunes so they can …
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