Why Google ad avails vanish when newsrooms need them

#386: Google just testified that it's helping publishers to hit campaign goals, but the real-world experience suggests the game is rigged...

The world has many great mysteries. Big Foot. The Bermuda Triangle. Why autocorrect thinks my name’s Ticky. And why Google’s ad avails are always so very wrong.

Yesterday, in court, Google was finally forced to try to explain itself, under oath, with a US$790 billion digital ad empire on the line.

Welcome to the Future Media newsletter, and hi to new subs overnight from Yahoo News, Yahoo Finance, CNN in New York, Bauer in London, super-cool influencer agency HUNTER in LA (🤙 I’m kinda big deal so talk to my agent), The Canadian Press, global media agency Mindshare, Aussie airline Qantas, contextual ad leaders Seedtag (founded by former Googlers), streamer Paramount+ in London, Southern Cross Austereo in Australia (good luck with the Seven West merger) and two from politics.

Hello to independent advisory City Strategies whose founder was New York City’s first Chief Technology Officer and the other from the Office of the Prime Minister of Australia. G’day!

Now back to Google’s opening and t…