Advertisers launch $218 billion damages claim against Google

#454: The biggest claim in digital advertising history launches as the clock ticks down to Brinkema's ad tech ruling...

Tens of thousands of advertisers have just filed a US$218 billion claim alleging Google overcharged them for search and display ads going back a decade.

And today, I’m revealing how a smart US lawyer has sidestepped a century of Fat Cat deck-stacking to put Google in the doo-doo - and how you can join in.

Welcome to new paid subs from MSN, the Financial Times in London, Taboola in Tokyo and Dentsu in Warsaw.

And hola! to new free joiners from Ecuador’s digital publisher Primicias, hey to the video team at The Washington Post, こんにちは to Tokyo’s news aggregator SmartNews, ahlan to a new face from Similarweb in Tel Aviv, and buckle in at the UC Irvine School of Law in California - you’ll enjoy this one.

Let’s dive in. It’s a corker.