Amazon offers publishers a Plan B as the crooked cookie crumbles

An alternative emerges as the web waves goodbye to the spyware that sent CPMs tumbling, agencies to the wall, and broke the user experience

Cookies are going away. It’s been creeping up for four years, and whenever I raise it with publishers, it sparks a wave of indignant emotion, whether I’m talking to sales, editorial, or engineering.

For ad sales and ad tech, they are losing their most effective tool to target ads and maintain yield, and that’s terrifying.

They are right.

Today, the Financ…