Welcome to new subs over the weekend from Netflix, Forbes, Australia’s News Corp, the Copyright Agency, regional publishing group ACM, and Crikey, global sports strategy Two Circles, Brazilian publisher Canal Meio, more subs from the UK Independent, Polish health publisher Medonet, and more.
Great to have you along.
Google just announced the biggest change to the web since the internet first came to public awareness in the late 1990s.
More than nine in 10 people now use Google to access the web. Google is the web, even Microsoft CEO Satya Nadella thinks so.
It means that Google’s decision to use GenAI to change the way the web is discovered by launching what it’s calling AI Overviews will alter the digital habits and experiences of billions of people.
It also changes how creators who use the web need to think. It brings back to the fore the need for publishers and brands to develop one-to-one relationships with users.
It’s back to the future, because that was the norm before Google, but after 30 years of losing that personal link, are companies able to recover?
What we will see is a shakeout of the best products with the most loyal readers, and anyone faking it is about to be found out.
Google’s changes also have implications for YouTube. What will it mean for the world’s second largest search engine? I explain to
at Disrupt Radio why I predict sparks will fly…
Publishers are sent Back to the Future by Google's SGE changes